Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. A: How did you start? Rich getting richer. A: How organised is the fashion industry? SH: Getting there. Salina has also launched Salina Cosmetics which is an all organic beauty product range. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. You have entered an incorrect email address! It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. "Of course we do," says Sana. However, the company was nationalised in 1973. Her house, according to her, is a madhouse. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. News Desk. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Sana and Safinaz are the most non-political and pleasant people in the field. The little time I spend with them is quality time when we really bond. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. SH: Profitability is something we will definitely see. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. People dont understand the value of time; they stumble to their 11 am meetings at 1. We were just numb; we were just doing what we were doing. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Elitist, and Impractical and expensive for the average woman. SH: This is the thing with age. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. It is important for me to create the right balance between the carrot and the stick. Men dont think they need to take of their skin but its just dirt and must be cleaned up! While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. But Im not. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. SH: Its the nature of the business. Theyve broken the glass ceiling, to say the least. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Despite all this it is an achievement among theie friends as no one else did. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Life before Sana Safinaz was good but Sana is thankful for being here. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Her magazine is something that has shaped her life. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Wow, never heard that one before. The field comprised of only a handful of women at that time. Failure has come many times. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. She was in a relationship with the dancer and choreographer Melvin Louis. For the best experience on our site, be sure to turn on Javascript in your browser. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Again it was not a big vision; we said lets start this and see where it goes. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Every day there is a new challenge and a new way to problem solving.". With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. Abroad retail is massive. SM: Look at the number of Fashion Weeks taking place every year. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. You will all grow. Sana Safinaz is part of SSFR (PVT.) A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Sana Hashwani. Instead, she took up hourly based teaching assignments and started teaching CA students. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. Its pretty hard to stop.. She doesnt use her phone much and takes a break from social media. This is a time when most of them are bored, disgruntled or struggling. You derive happiness from knowing you are independent. "The minute we dont have it we start to get bored. Lawn is a phenomenon unique to Pakistan. What is the use of it? If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. A: How do you escape this? Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. It was that low moment in her life when she stumbled upon yoga and her life completely changed. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Included on the apparel side is the brands latest venture in retail. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Confidence matters. I wouldnt have been here, giving this interview, if it wasnt for them.. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. KARACHI: In an exclusive interview with . SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. @F. Shah I guess they design for the niche, not for general public. Its cheaper than lawn, so we will hit another dynamic in the population. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. They respect me a lot., For this young artist, financial independence is of utmost importance. Every moment of weakness I encounter, I step back and give time to myself to reflect. "That was my baby. SM: You need to own the design. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. She started working when she turned 19 and married her high school sweetheart 15 years ago. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. I have very problematic skin and taught myself to cover up. "We have great resources, a great CEO, a great fashion head. After that we decided that we are going to do lawn on our own. It keeps you on your toes every single day. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. Being human, she obviously gets tired and drained out. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. You can never rest with retail. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. There are always projects, opportunities. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Elite people with excellent financial resources making products for elite. Failure has come many times. We get into deep, long, and annoying conversations about post-colonial hang ups. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. The three of us sit together and we trust Mohsin because of the youth factor. "One of the recipes for success is failure as well," Sana is honest to admit. We followed our instincts and they were spot on. It was crass. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Binas Miracle Moment was the first time she saw her name on a billboard. More and more girls now want to do something of their own and put their education to use. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. You have to keep on innovating," Safinaz says with absolute clarity. She had just begun her career when her baby started falling ill very frequently. Number of locations. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . They wont. Sana handles prt entirely on her own. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Strength, talent, efficiency and usefulness matter. However, luck was not on her side and she failed to find a job. R they both sisters, both are doing grt job. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. That is the scary bit! If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. SM: We are too young; just two and half years into it. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. You need to keep focusing on taking it forward. Hobby for privileged class with millions of important contacts. SM: Wherever there is a demand, there will be a supply. Be proud to be brown! In fact, were looking forward to it! That is the crux of the matter. And be the first to get updates on discounts, contests, products & promotions! Very admirable ladies.have created millions of jobs. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. I design lawn entirely on my own. SM: With bridals and light evening wear. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. We have just entered the prt field and it is a tremendous challenge. You take a motif, you merge and change and take ownership of it. Mohsin (Ali Tawasuli) is the person who passes stuff for us. ", "Plus, we encourage young designers," Sana adds on. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. She also loves spending time with her husband, we are one team, once a week we have date night.. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. I am the face of bridal. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. SH: This happens. A long story of the reason for infection was also shared on social media. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. You dont have to be glued to your kids the entire day. Whats with the fair stuff? Complexion should not matter. Iqraa has her mother to thank for making her the enterprising person she is today. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. But along with their sense of evolution, its also their attitude that has dictated their success. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. When youre older you shrug it off and say, so what if missed the first step whats the big deal? From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. The greatest challenge she faces is dealing with the issues of HR. Before, I would worry about the gender and looks of the baby. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. "What are you going to do? There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. For the best experience on our site, be sure to turn on Javascript in your browser. We started with light evening wear and it snowballed; the vision came in the last 10 years. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. While she loves her work, Sehrs Miracle Moment is her set of twins. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. At that time she was opening her current salon. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. If a customer buys one of our products from another store, there is no guarantee they will refund your money. In fact every day there are moments of weakness. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. We are going to be at this for some time. Why are you asking a racist, I want to ask her?". The business of fashion has become tremendously exciting because its highly challenging. She is taking care of other peoples wellbeing and saving lives. sana hashwani corona test . "I flew into Karachi on Sunday from London. Join Facebook to connect with Sana Hashwani and others you may know. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Sana Khan with Aashka Goradia. "Our first ever show was a disaster; I remember Safinaz cried after it. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. There was a point when we went into a lull. "If you want to grow, no. The ministry set trade schools in the right areas, where eager girls would come to learn. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. By 1970s, it had become Pakistan's largest cotton trading company. Sadruddin Hashwani is a Pakistani entrepreneur. ""One of the recipes for success is failure as well," Sana is honest to admit. Clothes mean nothing until someone lives in them. We do interiors entirely on our own. Thoroughly enjoyed reading this interview. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. So, if I was racist, the impact is massive. . "I took it very seriously. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. With experience, they have learnt how to deal with people, customers, and compensations. . She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen.
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